Affordable Quality Jewelry and Gems

The jewelry retailing business is constantly changing. From the turn of the century to the mid 50s, most jewelry
stores were family owned with Main Street locations across the United States. The 1960s and 70s saw the
emergence of malls that caused much consolidation of smaller jewelry businesses. Chain stores became the norm
in larger metro-areas. In the 1980s we saw the Home Shopping Network (HSN) followed soon afterwards by the
QVC television networks and they became the driving force in jewelry sales. In the 1990s Wal-mart became the
nation’s largest retailer with jewelry sales overtaking sales at the traditional jewelry stores. JC Penney is close on
its heels catering to the mass markets. The 2000s are the era of the Internet. In many ways the online jewelry,
watch and diamond trade resembles the book-publishing business that gave Amazon.com its start. Both combine
discounted prices with massive selections – too big for mail-order catalogues, but perfect for computer searches.
Sites like E-bay sell thousands of pieces of jewelry every day. Contrary to the experts’ belief that consumers want
to touch and feel jewelry before they purchase it, the Internet has had remarkable success in a very short time
span. E-bay has 360,000 jewelry items for sale every day. A piece of jewelry is sold every four seconds and
4,000 bids are placed on jewelry every hour.

The ultimate winner in this scenario is the consumer that is looking to purchase quality and affordable jewelry,
diamonds and watches. MultiGems provide the consumer a market place to purchase jewelry, diamonds,
colored gemstones and watches from reliable sources. Your piece-of-mind during and after your jewelry purchase
is our main concern. For this reason we offer jewelry, diamonds and watches ONLY from sources that you,
the consumer know and trust, so you can shop with confidence. We are proud to offer
Brilliant Restorer Jewelry Cleaner by the Brutti Company in conjunction with the 3M company.
Our Diafluora Jewels are superior quality jewels in unique cuts and designs.

Thank you for shopping for your jewelry, diamonds and watches at MultiGems.com.